00 / The index
16 projects — businesses I built and run, work I built for others, and the systems that run the studio itself. No adjectives. Live links where they exist; an honest slot where they don’t.
A commercial graphics and vinyl-wrap company owned and run with his brother Karrar, who leads installation. Round City owns and operates the business side: the brand, the site, the quoting, the marketing, and the systems behind it. New York to Sacramento, 2019 onward.
A gemstone and Persian-treasures brand built from nothing in 2018 — the listings, the storefront, the photography, and the automation that kept four sales channels in sync. Grown to five figures a month on organic search alone, with zero ad spend.
A men’s Islamic gemstone ring brand run in-house — aqeeq, feroza, dur-najaf — with the storefront, the photography, and the retouching all done here. One-of-a-kind pieces, so every stone is shot individually and sold once.
A family-run Columbus tint, wrap & PPF shop on a retained engagement. Rebuilt their Wix site as a 34-route Next.js application — live in production on their domain — and stood up an AI operations backend: Supabase system-of-record plus a shop-PC worker running a local model for $0-per-job drafting, feeding a bilingual owner dashboard.
Built end-to-end for a Shia research institution: a bilingual Arabic / English Islamic research library and its portal. Next.js + Supabase, full RTL.
A wholesale smoke-shop distributor serving Manhattan and Long Island. Round City built the website and the internal system that ran the operation, then ran the marketing: SEO, local listings, and a national outbound campaign to independent smoke shops — mail, email, and phone — that brought in a large book of wholesale business. Built before any of it could be handed to AI.
A one-man window-tint and vinyl-wrap garage outside Detroit with no prior website. Round City named it UMBRA — Latin for shade — built the identity and the site, and delivered the pricing and growth plan alongside it.
A Columbus, Ohio towing company. A signed one-month engagement covering a website redesign, on-site SEO, a content strategy, an SEO audit, and management of the ongoing marketing — scoped against a competitive analysis of the operators already ranking above them.
A 24-foot boat wrapped in a custom Patron-inspired livery — the artwork drawn from scratch in Illustrator and Photoshop, then printed and installed over compound curves. Design and application, same hands.
Window tint and vinyl wrap shop in Columbus, Ohio, owned by Ali Shawki. Round City handled the web and marketing side. The engagement has ended and the shop’s domain is no longer serving a site.
Four demo builds from the Columbus local-business site engine — restaurant, cafe, tinting, barbershop. Demonstrations, not live clients.
A local-first AI orchestration operating system: one desktop app that turns a request into a planned, dependency-aware task graph, routes each task to the best model, executes in sandboxed workspaces, and reviews the result — with a full audit trail. In active build; no public demo yet, on purpose.
A single-owner agentic operating system — planner, router, and tool orchestration behind the studio. Still running production automation privately while its local-first successor, Aether, is built.
Fourteen reverent generative engines at the meeting of science and heritage. Heritage as substance, rendered as light and geometry — never costume.
A futures-trading research pipeline built to kill bad strategies before they cost money: pre-registered specs, multi-gate walk-forward validation, and a Deflated-Sharpe overfitting verdict engine. Thirteen candidates tested, thirteen killed, zero dollars risked. The asset is the discipline, not a holy grail.
A library of sixty Instagram-reel designs on a shared HTML / Canvas grammar. Best few shown as placeholders.
16 projects