Built & Run
EveryWrap
A commercial graphics and vinyl-wrap company owned and run with his brother Karrar, who leads installation. Round City owns and operates the business side: the brand, the site, the quoting, the marketing, and the systems behind it. New York to Sacramento, 2019 onward.
01Two owners, one shop
Karrar is the lead installer — the wraps come off his hands. Ali runs everything else: positioning, the site, quoting, marketing, and operations. It is the clearest statement of the studio model, because the studio is not a vendor here — it is an owner.
02Westbury, then a 7,000 sq ft floor
The New York shop opened in Westbury and outgrew it — the next move was a 7,000 square foot location in Hempstead, Long Island, run in partnership with Jerry of Immaculate Detailz, a partner worth naming. A second operation ran in North Highlands, Sacramento. Two shops and an ecommerce brand, marketed by one person at the same time.
03Commercial, not just colour changes
Fleet and commercial graphics alongside personal colour changes: printed van and box-truck wraps, boat and golf-cart wraps, tint, PPF, chrome delete, removals. Printed on Avery Dennison, 3M, and KPMF film. Named jobs include a full custom print wrap for the Queens Public Library bus fleet in New York.
04Run on automation and organic reach
No ad budget carried this. Two Instagram accounts across New York and California built the demand — nearly 1,300 job photographs published between 2019 and 2023 — with quoting, follow-up, and lead capture automated so one operator could run the marketing for two locations at once.
05The Hempstead partner
The 7,000 square foot Hempstead floor was run in partnership with Jerry of Immaculate Detailz, a Long Island auto customization shop still operating today. A dear partner, and the reason the New York operation could take the size of work it did.
06The archive
Four years of the work went up publicly as it was finished — 197 posts and 1,289 photographs across New York and California, 2019 to 2023, with the dates and the client names still attached. Open the archive →
Live
- everywrap.vercel.appoffline — restoring