Built & Run
AlAliGems
A gemstone and Persian-treasures brand built from nothing in 2018 — the listings, the storefront, the photography, and the automation that kept four sales channels in sync. Grown to five figures a month on organic search alone, with zero ad spend.
01Amazon first, then his own front door
It started as an Amazon Handmade account and grew into a storefront of its own — then the two were wired together, along with Etsy and eBay, so listings, inventory, and orders moved between channels without anyone retyping them.
02Organic, or it does not count
Every dollar came from search. Listing-level SEO on Amazon, on-site SEO for the storefront, and the patience to rank rather than rent traffic — owner-reported at over $15,000 in a month at its peak, on no paid advertising at all. The same discipline the studio now runs for clients.
03The photography is the brand
No stock, no renders. Hand-carved aqeeq and rare stones shot in-house and worn on the hand that built the brand — the photographs still on the site are his own.
04Four channels, one inventory
Amazon, Etsy, eBay, and the storefront each want their own listing format, their own inventory counts, and their own order flow. Wiring them together — so a sale in one place moved the numbers everywhere else — is what made a one-person operation able to carry four storefronts at once without a warehouse team behind it.
05What it proves
Rank, do not rent. A category nobody would call easy — one-of-a-kind stones, no brand recognition, no ad budget — taken to five figures a month on search alone. That is the whole argument for how the studio runs marketing, and it was tested with his own money first.
Live