The operator
Owner-operated studio / Columbus + Southeast Michigan
Your business should not needfive vendors.
Round City brings your brand, website, lead intake, and day-to-day workflow into one accountable build—so customers know what to do and you know what happens next.
Automotive / web
Mo Tint King
A clear service story and inquiry path for tint, wrap, and paint protection.
Food / ordering
Halal New York Gyro
One mobile-first menu, location guide, and order-ahead path across five trailers.
Beauty / identity
Valentina Luxe
A Spanish-first identity and site shaped around one clear service path.
Beauty / launch
Shubh Beauty
A recognizable launch system for discovery, trust, and return visits.
Automotive / identity
UMBRA
A focused name, identity, and one-page web presence.Brand · Web · Systems · Operations — Columbus · Dearborn · Sterling Heights
Selected work
Real client work. Private business details stay private.
These five approved projects show what customers can see and use. The private systems behind each business stay off the portfolio.
- Mo Tint KingAutomotive services brought into one confident brand and inquiry path.
- Halal New York GyroFive food trailers connected by one menu, location, and order-ahead experience.
- Valentina LuxeA plum-and-gold identity, Spanish-first site, and reusable social system.
- Shubh BeautyA local studio launch designed for discovery, trust, and return visits.
- UMBRANaming, identity, and a focused web presence built around precision.
Choose the starting point
What needs to work better?
Choose the area causing the most friction. Start the brief there; Ali will define the right scope after reviewing the full problem.
RC / Job scopeReady for brief
Turn visits into requests
Make the next step obvious.
A clear offer, credible proof, and a direct path from first visit to qualified inquiry.
- Build
- Website + inquiry path
- Handoff
- Yours to run
- Scope
- Defined after review
Plan / build / run
How the work moves
From bottleneck to working handoff in three steps.
- 01
Diagnose the constraint
Name what is slowing the business down, who it affects, and what must work differently.
- 02
Agree on the scope
Agree on the outcome, responsibilities, cost, timeline, and definition of done.
- 03
Build, verify, hand off
Test the public path and failure cases, document the work, and return control to the owner.
Operator's note / 2026
Brand, web, systems, and operations should work as one system—not four separate jobs.
The operator
Work directly with the person responsible for the outcome.
Ali leads the strategy, design, build, verification, and handoff. If a specialist is useful, the role is scoped clearly and Ali remains accountable.
Tell me what is slowing the business down.
Send the current site, rough notes, broken handoff, or unfinished idea. Ali reviews the brief and replies with the right next step before anything is quoted or scheduled.