/about / Owner · operator · builder
Founded inBaghdad.Built inColumbus.
I build and run real businesses. The same studio is for hire — brand, web, systems, operations.
01 / The story
Baghdad was founded as the Round City. In 762, al-Mansur drew a circle in the ground and built a capital inside it — planned, then built, then run. That loop is the whole idea. It is where I am from, and it is how I work.
I had a computer at six and I never really got off it. By my early teens I could work Adobe and Autodesk — Photoshop, Illustrator, AutoCAD, 3ds Max — because nobody told me I was too young to learn them. From nine to fourteen I played squash for the Iraq national team.
I left school in the tenth grade and took a job at a press in Baghdad at fifteen — graphic designer and large-format printing operator. Business cards, storefront banners, election posters. I learned what design costs when it is wrong: not a revision, but a ruined roll of vinyl and a client standing there. Then two years in Egypt coaching squash at Wadi Degla, across two branches, kids under thirteen.
I came to Ohio in 2016 and drove deliveries. A year later I moved to New York and went back to what I knew — design, then websites, then the systems behind them. I built a distributor’s website and its order system by hand, years before AI could help. I started a jewelry brand from nothing and took it to five figures a month on organic search alone. I opened a wrap shop in Westbury and grew it into seven thousand square feet in Hempstead.
Today EveryWrap I own and run with my brother; Almqam I run in-house. For clients I build the same way I build for myself — the brand, the site, the system, start to finish. Round City is the name for all of it.

02 / Owner-operator
It means I have skin in every build. I do not hand you a strategy and leave. I run businesses on the same tools I sell — so the work has to actually work, because I live inside the result.

03 / Principles
- 01
One person owns the whole build.
Brand, site, and system by the same hand. Nothing falls between vendors because there are no other vendors.
- 02
Receipts over adjectives.
Live URLs, running businesses, real numbers or an honest blank. I would rather show you the thing than describe it.
- 03
Build it to run, not to impress.
A site that takes the job beats a site that wins an award. When it does both, good — but the order matters.
- 04
Heritage is substance, not costume.
The Round City is a real plan al-Mansur drew in 762. I work its loop — plan, build, run — I do not decorate with it.
ROUND CITY
المدينة المدوّرة
Round City is the studio of Ali Al-Khafaji — owner, operator, builder. Columbus, Ohio. Serving Dearborn and Sterling Heights, Michigan.