Round City

/about / Owner · operator · builder

Founded inBaghdad.Built inColumbus.

I build and run real businesses. The same studio is for hire — brand, web, systems, operations.

01 / The story

Baghdad was founded as the Round City. In 762, al-Mansur drew a circle in the ground and built a capital inside it — planned, then built, then run. That loop is the whole idea. It is where I am from, and it is how I work.

I had a computer at six and I never really got off it. By my early teens I could work Adobe and Autodesk — Photoshop, Illustrator, AutoCAD, 3ds Max — because nobody told me I was too young to learn them. From nine to fourteen I played squash for the Iraq national team.

I left school in the tenth grade and took a job at a press in Baghdad at fifteen — graphic designer and large-format printing operator. Business cards, storefront banners, election posters. I learned what design costs when it is wrong: not a revision, but a ruined roll of vinyl and a client standing there. Then two years in Egypt coaching squash at Wadi Degla, across two branches, kids under thirteen.

I came to Ohio in 2016 and drove deliveries. A year later I moved to New York and went back to what I knew — design, then websites, then the systems behind them. I built a distributor’s website and its order system by hand, years before AI could help. I started a jewelry brand from nothing and took it to five figures a month on organic search alone. I opened a wrap shop in Westbury and grew it into seven thousand square feet in Hempstead.

Today EveryWrap I own and run with my brother; Almqam I run in-house. For clients I build the same way I build for myself — the brand, the site, the system, start to finish. Round City is the name for all of it.

Ali Al-Khafaji — studio portrait, seated at the worktable
Ali Al-Khafaji — owner, operator, builder

02 / Owner-operator

It means I have skin in every build. I do not hand you a strategy and leave. I run businesses on the same tools I sell — so the work has to actually work, because I live inside the result.

Glazed brick wall in deep lapis — the Ishtar Gate's brickwork at night, faint survey lines etched across the surface
The glazed wall — Babylon's brick, restored in the studio's lapis

03 / Principles

  1. 01

    One person owns the whole build.

    Brand, site, and system by the same hand. Nothing falls between vendors because there are no other vendors.

  2. 02

    Receipts over adjectives.

    Live URLs, running businesses, real numbers or an honest blank. I would rather show you the thing than describe it.

  3. 03

    Build it to run, not to impress.

    A site that takes the job beats a site that wins an award. When it does both, good — but the order matters.

  4. 04

    Heritage is substance, not costume.

    The Round City is a real plan al-Mansur drew in 762. I work its loop — plan, build, run — I do not decorate with it.

ROUND CITY

المدينة المدوّرة

Round City is the studio of Ali Al-Khafaji — owner, operator, builder. Columbus, Ohio. Serving Dearborn and Sterling Heights, Michigan.