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Client Work
UMBRA
A one-man window-tint and vinyl-wrap garage outside Detroit with no prior website. Round City named it UMBRA — Latin for shade — built the identity and the site, and delivered the pricing and growth plan alongside it.
01A name before a website
The shop had a five-star rating and no brand. UMBRA gave it one: a dark cinematic look with a filtered-sun accent, and the line “Shade, done right.” The site is a single fast page built to convert a phone visit into a booked appointment.
02Priced from research
The launch prices and the growth plan came from a real study of Detroit-metro competitors, identifying ceramic tint as the margin lever worth pushing rather than guessing at a number.